Employee relations Essay Example | Topics and Well Written Essays - 1500 words

Strategic Corporate Development History Of Cadbury Marketing Essay

Vital Corporate Development History Of Cadbury Marketing Essay Vital administration is the dynamic procedure of detailing, usage, assessment and control of systems to understand the associations key expectation. Vital administration is a unique procedure. In this specific course work of key arranging module the organization which I have chosen is Cadbury India, an organization with an extraordinary showcasing structure, vital arranging and with a solid incentive among the clients everywhere throughout the globe. Organization History Cadbury India The Company was consolidated on nineteenth July 1948, as a private restricted organization under the name of Cadbury-Fry (India) Private Limited and starts business before long. Step by step the Company attempted at its own expense and obligation the advancement of cocoa developing in the nation. An expert cocoa warning help was made. A cocoa investigate focus was likewise made along with seeding nurseries and dissemination focuses. Through its auxiliary, Induri Farm Ltd., the Company had set up offices close Pune to raise cows that would give improved yield of milk at monetary taking care of expenses. Vital Corporate Development History of Cadbury Inc . 1919 embraced a merger with J. S. Fry Sons, another chocolate maker which saw the joining of notable brands, for example, Frys Chocolate Cream and Frys Turkish Delight Cadbury converged with drinks organization Schweppes to frame Cadbury Schweppes in 1969 Cadbury Schweppes proceeded to gain Sunkist, Canada Dry, Typhoo Tea and that's just the beginning. In the US, Schweppes Beverages was made and the produces of Cadbury candy parlor brands were authorized to Hersheys. Triarc sold Snapple, Mistic and Stewarts (some time ago Cable Car Beverage) to Cadbury Schweppes in 2000 for $1.45â billion. In October of that equivalent year, Cadbury Schweppes bought Royal Crown from Triarc. In March 2007, it was uncovered that Cadbury Schweppes was intending to part its business into two separate elements: one concentrating on its fundamental chocolate and ice cream parlor advertise; the other on its US drinks business. The demerger produced results on 2 May 2008, with the beverages business turning out to be Dr. Pepper Snapple Group Inc. In December 2008 it was reported that Cadbury was to offer its Australian drink unit to Asahi Breweries. In 2008 Monkhill Confectionery, the Own Label exchanging division of Cadbury Trebor Bassett was offered to Tangerine Confectionery for  £58million money. This deal included manufacturing plants at Pontefract, Cleckheaton and York and an appropriation place close to Chesterfield, and the exchange of around 800 representatives. On 19 January 2010, it was reported that Cadbury and Kraft Foods had arrived at an arrangement and that Kraft would buy Cadbury for  £8.40 per share, esteeming Cadbury at  £11.5bn (US$18.9bn). Kraft, which gave an announcement expressing that the arrangement will make a worldwide candy parlor pioneer, needed to get  £7â billion (US$11.5bn) so as to back the takeover. These are the principle vital turns of events, which occurred inside Cadbury Inc. till now. Cadbury Inc has taken major vital choice all through their tasks however toward the end it is being taken over by Krafts. Previously mentioned are the key advancements of Cadbury Inc. Cadbury India has applied both Corporate-Level Strategies just as Business-Level Strategies. Corporate-Level Strategies and business-Level Strategies of Cadbury India Presentation of new product offering named Star and Gems chocolates in 1967 and 1968 individually. After the change of Cadbury India from private restricted organization to open constrained organization on eleventh June in 1977, an understanding was gone into with Cadbury Overseas Ltd., (COL) U.K., on third May1977, for specialized administrations concerning new items and procedures. Cadbury India went into a concurrence with CSOL for the award of a permit for proceeded with utilization of the word 'Cadbury as a major aspect of the Companys corporate name. Modern permit for the squeezed apple venture was gotten and the undertaking was appointed on sixteenth September, 1980. On seventeenth December 1982, the name of the Company was changed from Cadbury India Ltd. to Hindustan Cocoa Products Ltd., subsequent to 60% of its offers being held by the Indian open. In 1985, Cadbury India investigated the potential outcomes of going into the matter of programming send out. In 1987, in chocolate gathering, the Company propelled new items, for example, 'Pop, 'Orange, 'Strawberry Krisp, 'Mello, and 'Natural life bar. In the nourishments drinks, the Cadbury India propelled 'Choc O Cheer. In 1988, the Chocolate division acquainted some increasingly new items with upper and lower parts of the bargains. In the food drinks region, a higher protein drink under the brand name 'Enriche was effectively presented. The Company broadened into dessert advertise and an item under the Brand name 'Dabs. With impact from eighteenth July 1993, the Companys Ice Cream business containing fabricating courses of action with two notable brands Dollops Lopstop was moved to Brooke Bond India Ltd. for a thought of Rs 1062.65 lakhs and a confirmation from the organization to Brooke Bond that they would not make or sell Ice creams for a time of 8 years. In 1994, The Company embraced a modernization and legitimization program at its Malanpur manufacturing plant at an expense of Rs 40 crores. In 1995, Perk was propelled from its Malanpur plant. Towards the end of1996, the Company has propelled another scope of sugar sweet shop, 'Googly, a trangy, bubbly natural product enhanced candy in Chennai under the brand name 'Trebor. In 1997, Cadbury India Ltd has propelled Truffle enhanced delicate focus shaped chocolate bar. The item was propelled in Calcutta, Mumbai and New Delhi during October with resulting dispatches arranged in Bangalore, Chennai, Hyderabad and other smaller than normal metros in a staged way in November. In 1997, Cadbury India propelled its notable drink Bournvita in sachets. In 1999, Cadbury India Ltd has propelled another item, 'Decent Cream, under its sugar confectioner business. The sugar candy has been propelled distinctly in Mumbai. In 2000, Cadburys has presented Perk Slims, a slimmer form of the wafe. The Company has re-propelled Perk, its chocolate-covered wafer; it has four new layers shrouded in Cadbury Dairy Milk Chocolate. Cadbury India Ltd. has propelled a scope of blessing packs for Diwali. The Company had gone into a Memorandum of comprehension on July fifth, to sell its unflinching property at Colaba, Mumbai. Cadbury Schweppes Plc secures 39.34% stake in its Indian auxiliary Cadbury India Ltd. Cadbury Schweppes Pcl built up another marvel permitting its purchasers to characterize its image profile. Cadbury India tapping flighty promoting channels like non-retail binds to drive their market extension. In 2002, Cadburys purchase out of Pfizers confectionary brand is required to set a solid base in the oral delight classification. In 2003, Cadbury has roped in promoting firm called Lemon to deal with innovative for its items allurement and milt treat. Cadbury India has dropped Carat India and roped in Madison Media for the media arranging and purchasing. Cadbury India tied up with BPL Mobile for SMS distributing administrations. Subsequently, we can see from above practically all the corporate - level just as Business-Level Strategies are received by Cadbury India to grow just as to dodge disasters. Cadbury India Cadbury India has utilized various methodologies at various circumstance. They have under gone mergers and procurement, buyouts, demergers, tie-ups, and so forth. Current Strategic Situation Cadbury India is a completely possessed sponsorship of Kraft Foods Inc. The blend of Kraft Foods and Cadbury makes a worldwide powerhouse in tidbits, dessert shop and fast suppers. Cadbury India is as of now the universes No.1 sweet shop and roll organization. Cadbury India is the universes second-biggest food organization with deals in around 160 nations. As of now, Cadbury India works in four classes viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum classification. In the Chocolate Confectionery business, Cadbury has kept up its undisputed administration throughout the years. A portion of the key brands in India are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. In the Milk Food drinks portion Cadburys principle item is Bournvitta the main Malted Food Drink (MFD) in the nation. So also, in the cured sweets classification Halls is the undisputed pioneer. As of late, Cadbury entered the gums class with the dispatch of our overall predominant air pocket gumbrandBubbaloo. Since 1965 Cadbury has additionally spearheaded the improvement of cocoa development in India. For more than two decades, Cadbury have worked with the Kerala Agriculture University to embrace cocoa look into and discharged clones, crossovers that improve the cocoa yield. Cadbury direct ranchers gatherings classes to instruct them on Cocoa development perspectives. These endeavors have expanded cocoa profitability and contacted the lives of thousands of ranchers. The techniques, which Cadbury follows, include: Construct a high performing association Reframe our classes Endeavor our business capacities Drive down expenses à ¢Ã¢â€š ¬Ã¢ ¦ without trading off quality Natural action of Cadbury: Cadbury India deals with the earth and advances the nature of lives of the networks through an assortment of result-situated projects. Cadbury intend to care for the wellbeing and security of our kin and limit the ecological effect of our business around the globe. Cadbury India is focused on developing network an incentive around the globe. For our representatives, this is tied in with having any kind of effect in the network. Other effective techniques adjusted by Cadbury to their brands include: The intuitive crusade for Pappu Pass Ho Gaya packed away a Bronze Lion at the esteemed Cannes Advertising Festival 2006 for Best utilization of web and new media. The thought included a tie-up with Reliance India Mobile assistance, permitted understudies to check their test results utilizing their versatile help, a

How Psychologists Define Persuasion

How Psychologists Define Persuasion Theories Social Psychology Print Psychology of Persuasion and Social Influence By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 09, 2020 Neale Clark / Getty Images More in Theories Social Psychology Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Biological Psychology Psychosocial Psychology When you think about persuasion, what comes to mind? Some people might think of advertising messages that urge viewers to buy a particular product  while others might think of a political candidate trying to sway voters to choose his or her name on the ballot box. Persuasion is a powerful force in daily life and has a major influence on society and a whole. Politics, legal decisions, mass media, news, and advertising are all influenced by the power of persuasion and influence us in turn. Sometimes we like to believe that we are immune to persuasion. That we have a natural ability to see through the sales pitch, comprehend the truth in a situation and come to conclusions all on our own. This might be true in some scenarios, but persuasion isn’t just a pushy salesman trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion can be subtle, and how we respond to such influences can depend on a variety of factors. When we think of persuasion, negative examples are often the first to come to mind, but persuasion can also be used as a positive force. Public service campaigns that urge people to recycle or quit smoking are great examples of persuasion used to improve people’s lives. What Is Persuasion? So what exactly is persuasion? In The Dynamics of Persuasion, Perloff defines persuasion can be defined as ...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice.?? The key elements of this definition of persuasion are that: Persuasion is symbolic, utilizing words, images, sounds, etcIt involves a deliberate attempt to influence others.Self-persuasion is key. People are not coerced; they are instead free to choose.Methods of transmitting persuasive messages can occur in a variety of ways, including verbally and nonverbally via television, radio, Internet or face-to-face communication. How Does Persuasion Differ Today? While the art and science of persuasion have been of interest since the time of the Ancient Greeks, there are significant differences between how persuasion occurs today and how it has occurred in the past. Perloff offers five major ways in which modern persuasion differs from the past:?? The number of persuasive messages has grown tremendously. Think for a moment about how many advertisements you encounter on a daily basis. According to various sources, the number of advertisements the average U.S. adult is exposed to each day ranges from around 300 to over 3,000.Persuasive communication travels far more rapidly. Television, Radio and the Internet all help spread persuasive messages very quickly.Persuasion is big business. In addition to the companies that are in business purely for persuasive purposes (such as advertising agencies, marketing firms, public relations companies) and many other businesses  are reliant on persuasion to sell goods and services.Contemporary persuasion is much more subtle. Of course, there are plenty of ads that use very obvious persuasive strategies, but many messages are far more subtle. For example, businesses sometimes carefully craft very specific image designed to urge viewers to buy products or services in order to attain that projec ted lifestyle.Persuasion is more complex. Consumers are more diverse and have more choices, so marketers have to be savvier when it comes to selecting their persuasive medium and message.

How Knowledge and Learning Survived in the Middle Ages

They began as men alone, solitary ascetics in wattle huts in the desert who lived off berries and nuts, contemplating the nature of God and praying for salvation. Before long, others joined them, living nearby for comfort and safety rather than friendship or festivity. Individuals of wisdom and experience like Saint Anthony taught the ways of spiritual harmony to monks who sat at their feet. Rules were established by holy men like  Saint Pachomius  and Saint Benedict to govern what had become a community despite their intentions. Holy Learning Monasteries, abbeys, and priories were built to house men or women (or both, in the case of double monasteries) who sought spiritual peace. For the sake of their souls, people came to live lives of work, self-sacrifice, and strict religious observance to help fellow humans. Towns and sometimes cities grew around them, and the brothers or sisters served the secular community in many ways—by growing grain, making wine, raising sheep, and so on—while usually keeping separate. Monks and nuns filled many roles, perhaps the most significant and far-reaching being keepers of knowledge. Books and Manuscripts Very early in their collective history, the monasteries of Western Europe became repositories for manuscripts. Part of the Rule of Saint Benedict charged followers with reading holy writings every day. While knights underwent special education that prepared them for the battlefield and the court and artisans learned their craft from their masters, the contemplative life of a monk provided the perfect setting for learning to read and write, as well as acquiring and copying manuscripts whenever the opportunity arose. Reverence for books and their knowledge was not surprising among monastics, who turned creative energy toward writing their own books and turning manuscripts into beautiful works of art. Books were acquired, but not necessarily hoarded. Monasteries made money selling copied manuscripts by the page. A  book of hours  would be made expressly for the layman; one penny per page would be considered a fair price. It was not unknown for a monastery to sell part of its library for operating funds. Still, they prized books among their most precious treasures. Whenever they had time or a warning, if a monastic community came under attack—usually from raiders like the Danes or Magyars, but sometimes from their secular rulers—monks would take whatever treasures they could into hiding in the forest or another remote area until danger passed. Manuscripts were always among such valuables. Secular Concerns Though theology and spirituality dominated a monastic life, not all books collected in the library were religious. Histories, biographies, epic poetry, science, and mathematics were all collected and studied in the monastery. One might be more likely to find bibles, hymnals, graduals, lectionaries, or missals, but secular pursuits were also important to a seeker of knowledge. Thus was the monastery both a repository and distributor of wisdom and learning. Almost all scholarship took place inside the monastery until the 12th century, when Viking raids ceased as an expected part of everyday life. Occasionally a high-born lord would learn letters from his mother, but mostly it was the monks who taught the oblates⠁  Ã¢â‚¬â€monks-to-be⠁  Ã¢â‚¬â€in the classical tradition. Using first a stylus on wax, then later a quill and ink on parchment once command of their letters improved, young boys learned grammar, rhetoric, and logic. When they mastered these subjects, they moved on to arithmetic, geometry, astronomy, and music. Latin was the only language used during instruction. Discipline was strict, but not necessarily severe. Outgrowing Monastery Traditions Teachers did not always limit themselves to knowledge taught and retaught for centuries. There were advances in mathematics and astronomy from several sources, including Muslim influences. Teaching methods were not as dry as one might expect; in the 10th century, Gerbert, a renowned monastic, used practical demonstrations whenever possible. He created a prototypical telescope to observe heavenly bodies and used organistrum (a kind of hurdy-gurdy) to teach and practice music. Not all young men were suited to monastic life, though most were at first forced into it. Eventually, some monasteries began maintaining schools outside of their cloisters for men not destined for the cloth. In time, these secular schools grew, became more common, and evolved into universities. Still supported by the Church, they were no longer part of the monastic world. With the advent of the printing press, monks were no longer needed to transcribe manuscripts. Slowly, monastics relinquished those responsibilities to return to the purpose for which they originally gathered: the quest for spiritual peace. Their role as keepers of knowledge lasted a thousand years, making Renaissance movements and the birth of the modern age possible. Scholars will forever be in their debt. Resources and Further Reading Moorhouse, Geoffrey. Sun Dancing: A Medieval Vision. Collins, 2009.Rowling, Marjorie. Life in Medieval Times. Berkley Publishing Group, 1979.

The United States As A Democracy - 1344 Words

The United States is usually recognized as a liberal and ideal place to live by most people and countries because of their development of their single most powerful form of government, democracy. The very citizens of the United States believe that it is in their hands to influence all order and management of their beloved and praised country, however, the realism in this system has been blinded by their own people. The United States, though it may seem like a democracy because it emphasizes delegating popular sovereignty, is in no shape or form an absolute democracy where it gives the power to the people to make the decisions or influence law. The contribution of the people is in fact effective and needed, but it is not the citizens who†¦show more content†¦Although the United States may seem democratic, the truth is not in a single person representing the country, but instead a leading group, making it an oligarchy. These powerful members such as economic elites and organiz ed interest groups are responsible for influencing control over the general population and causing the most change to the American nation. The government system is structured a specific way where the average citizen is not directly contributing to its politics and legislature. The real people controlling the mass population in our states and country are an organized group of politicians that exercise the power and control over the country due to the natural instinct and tendency to seek power. For instance, common and public good distribution and regulation have been established by other higher officials and elites, not the people. Large-scale organizations tend to rise to oligarchies because they seek people with special qualities and elevated skills instead of the average uninformed and incompetent citizen who might not be capable to know how to benefit the nation. Most organizations and interest group leaders incline to education and have expertise, therefore the have an instinct to contribute to the power being enforced in our government. Americans do have some features central to the

A Review and Evaluation of Current Weight Control/Loss Interventions Free Essays

There is much debate regarding the most effective method of treating obesity. Most of the research has been done on adults; however, research is increasingly being done on children and adolescents as the prevalence of obesity in this population increases. Treatment of obesity includes many different methods, including various dietary, exercise, and behavioral interventions, medication, and surgery. We will write a custom essay sample on A Review and Evaluation of Current Weight Control/Loss Interventions or any similar topic only for you Order Now A study by Barlow, Trowbridge, Klish, and Dietz (2002) looked at various interventions recommended to overweight children and adolescents by different health care providers. The most common interventions recommended by health care providers included changes in eating patterns and limiting specific foods. Less frequently recommended interventions were low-fat diets and modest calorie restrictions. Very infrequently recommended interventions were very low-calorie diets and commercial diets. Several health care providers also listed â€Å"fruit and vegetables,† â€Å"portion control,† â€Å"increase water,† â€Å"fiber,† and â€Å"learn to determine hunger and fullness levels† as other interventions that they recommended. In the adolescent population, the most frequently recommended dietary intervention by all types of health care providers questioned was â€Å"limiting specific foods.† All types of health care providers were also highly likely to recommend increasing physical activity and limiting sedentary behaviors as physical activity interventions. Very few health care providers recommended medication, appetite suppressants, herbal remedies, or weight loss surgery. The current consensus is that the most effective weight loss and maintenance treatment includes a combination of caloric restriction, increased physical activity, and behavioral therapy, with extended treatment contact, weight loss satisfaction, and social support contributing to positive long-term outcomes in both obese adults and children (Williamson Stewart, 2005). Diets and Problems Associated with Dieting The increased pressure to alleviate the obesity epidemic led to a boom in the dieting industry. Twenty-five percent of men and 45% of women are currently trying to lose weight, equating to about 71 million Americans (Newstarget.com, 2005). In 1996, consumers spent $70 billion annually in health care costs, and an additional $33 billion per year, trying to lose weight or prevent the return of weight gain (Chatzky, 2002). In 2004, those values rose to $100 billion spent annually on health-care cost, and the US weight loss market value rose to $46.3 billion annually (Newstarget.com, 2005). Dieting products and services range from $1.29 for Slim-Fast bars up to $25,000 for gastric bypass (Chatzky, 2002) with the number of bariatric surgeries totaling about 140,000 procedures in 2003 (Newstarget.com, 2005). Sales of over-the-counter diet and herbal supplements totaled $16.8 billion in 2000 (Kane, 2001) and are expected to grow 11.5% to approximated $703 million by 2008 (NewsTarget.com, 2008). Diet drugs have been around for over 35 years but became generally accepted in the medical community by the early 1990’s. The FDA has approved several treatments as clinically safe (i.e. sibutramine and orlistat) for those individuals with a BMI 30 or BMI 27-29 with one or more obesity related co-morbidity (ADA, 1997). There are amphetamine-like derivates available for short-term use but weight gain often occurs once discontinued. The risks associated with obesity drugs are neurotoxicity, primary pulmonary hypertension, and becoming reliant on the medication as opposed to making desired healthy lifestyle changes (ADA, 2002). Many of the overthecounter products have no proven efficacy or short- or long-term weight loss (ADA, 2002). Many Americans have turned to various dieting methods as weight control measures, leading to the ‘yo-yo’ dieting affect, ultimately contributing to the ever-increasing obesity rates. Commercial structured programs, such as Weight Watchers, Jenny Craig and LA Weight Loss, are common approaches followed due to their convenience and support system. It is estimated that 7.1 million American frequent these commercial weight loss centers and their revenues are expected to grow 11% to $2 billion annually by 2008 (Newstarget.com, 2008). Miller (1999) performed a study to examine the history and effectiveness of diet and exercise in obesity therapy and to determine the best approach for future interventions. He summarized the dieting trends throughout the years with the initial strategy of the late 1950s to early 1960s focused on total fasting, which brought about quick weight loss but also increased risk of death due to serious loss of lean muscle mass and electrolytes. By the late 1960s to early 1970s, the emergence of the high protein/low carbohydrate diets became popular. These involved a diet with 5-10% of energy calories from carbohydrate and a resultant high fat content (50-70% of calories) which relied on the high protein foods to minimize muscle catabolism and the low carbohydrate level to maintain a state of ketosis to theoretically increase fat burning (Miller 1999). The side effects ranged from nausea, hyperuricemia, fatigue and refeeding edema. In the mid 1970s, the trend shifted towards very low calorie liquid diets (VLCD) with ~300-400 kcal/day, which caused obvious weight loss through muscle catabolism and water release. The FDA terminated the use of this diet since ventricular arrhythmias resulted in 58 deaths. In the 1980s, the VLCD made a revival but at the level of 450-500 kcal/day, with fat content of ~2-18% of total calories, and up to 800 kcal/day for those individuals who were more active. Gallbladder disease and cardiac problems surfaced as side effects of this diet (Miller 1999). The low calorie commercial franchised programs such as Jenny Craig and Nutri/Systems arose in the 1980s as well. Meals were pre-packaged with ~1100-1200 kcal/day with the breakdown of energy approximately at 20% from protein, 20% from fat and 60% from carbohydrate. These programs found improved compliance compared to the VLCD, however a similar health risk was found to negatively impact the heart. Since the 1980s, numerous dieting books have hit the stores with many best sellers (i.e. Pritkins and Fit for Life). Despite the increased dieting trends, Miller (1999) noted that the NHANES determined the percentage of fat from kilocalories has dropped in the American diet but total energy has increased, particularly from refined or added sugars in the diet; in addition, obese individuals tend to consume less dietary fiber. Most people have attempted more than one diet method in their weight loss attempts with the average attempting a new method twice a year (FTC, 1997). Miller (1999) found that over the past 40 years, most dieting techniques cycle in and out of popularity and that many are actually hazardous to the health. Miller summarized that the scientific community data indicated that a 15-week diet or diet plus exercise program led to a weight loss of about 11 kg in which 60-80% of the weight lost was kept off after one year, although most studies had limited long-term follow-up data and those available suggest that relapse to pre-diet weight typically occurred after 3-5 years. Many of the diets were difficult to assess due to their high dropout rates (some as high as 80%). Nutrition education and behavior modification programs, to include community education programs, worksite interventions, and home correspondence courses, typically resulted in ~10 kg weight loss with a 33% and 95% post-diet weight relapse at three and five years respectively. The commercial weight loss industry supplied little data over the last two decades, with much of it proclaimed scientifically inadequate due to small sample size, high dropout rates, poor study design and inadequate follow-up periods. Of the physician-directed programs, most did not result in a desired weight loss but better control of some of the co-morbidities associated with obesity (diabetes, CVD, etc.) (FTC, 1997). How to cite A Review and Evaluation of Current Weight Control/Loss Interventions, Papers

Poetry Analysis of Common Grounds Essay Example

Poetry Analysis of Common Grounds Paper It was clear that It wasnt a poem about Ewing created equal, but about how people do share that common ground with people they may not have wanted to grow up like. The title Common Ground clearly Indicates that there Is a common bond between people. The deeper meaning would be that people are all connected by their blood and their family ties, and the purpose of this poem Is to express that for the reader. Theres a saying that we all end up Like our parents, and that Its unavoidable, and I think this poem goes along with that saying. The first stanza gives out a general Idea that all of our blood keeps us mumping: its the reason why we live and why we have a story to tell or parents to grow up after. We all have bones that speak in the language of death because we are all eventually going to decay. All of our flesh thins with age and becomes wrinkled. Then Coffer does something strange and mentions, through your pores rises the stuff of your origin. Our origins are whats inside of us, and eventually it is all going to come back out, and its going to be the same with everybody. We will write a custom essay sample on Poetry Analysis of Common Grounds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Poetry Analysis of Common Grounds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Poetry Analysis of Common Grounds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second stanza narrows down the authors meaning to her own experiences. She now has her grandmothers mouth, that speaks of pain and deprivation that she has never herself known. While both stanzas have a calmer and more serious tone, I think the second one is what really makes the reader think and creates a darker atmosphere, because it ends with the lines, like arrows pointing downward to our common ground, which indicates that we are all going to eventually die, and we will all go through that, no matter what. This poem definitely makes me feel connected, especially in the first stanza, with the common ground that I already see in myself tit my grandparents. The tone, as I already said, is more serious and almost dark I get the mental image of an aging woman in front of the mirror, pulling and poking at her face and wondering who gave her what gene, and whether or not she approves of It.

Battle of Berlin essays

Battle of Berlin essays Information: Should the Western Allies have pushed through Germany to Berlin in the final days of the war instead of deliberately allowing Soviet troops to come in from the East, thus ensuring Soviet domination not only of East Germany but also of all Eastern Europe? Research the various positions on this issue, including the differences of opinion within the U.S. government and military. The final days of the war happened during the battle of Berlin where the Western Allies fought with the Soviets and the Germans ruling the country. It was a three country battle to win Berlin coming from east, west and north. The Soviets came from the east and south side of Berlin since they planned to encircle the country and at that moment the Red Army of the Western Allies were beginning to move on the west side of Berlin. Adolf Hitler was in Berlin and his movement slowly collapsing. During the strike of the Western Allies, the president of United States, Franklin D. Roosevelt, died. Hitler thought that the allies would withdraw their forces and leave the country. U.S. General Dwight D. Eisenhower thought of withdrawing the troops in Berlin for he did not want to battle the Western Allies with the Soviet troops. For the meantime, the Soviets aggressively move to Berlin and attacked, it was when Hitler realized that his plans were defeated and would remain in the country until the end. The German IX Army was the last troop that actively fought with the Soviets but with the move that the Soviet 1st Belorussian Front and 1st Ukrainian Front was doing, they lost the battle. The Western Allies consists of Americans, British and French and they were determined to win the battle of Berlin but when the president of U.S. died, the sentiments of the troops weakened. If the allies continued with their ambition to attack the city of Berlin and fought with the Soviets, the war could have not been ended for the reason that the Soviets were willing to i...

Helen Keller Quotes That Inspire

Helen Keller Quotes That Inspire Although Helen Keller lost her sight and hearing at an early age, she lived a long and productive life as an author and activist. She was a pacifist during World War I and a socialist, an advocate for womens rights and a member of the fledgling American Civil Liberties Union. Helen Keller traveled to 35 countries during her lifetime to support the rights of the blind. Her indomitable spirit saw her through her handicap. Her words speak of the wisdom and strength that was the essence of her life. Helen Kellers Thoughts on Optimism Keep your face to the sunshine and you cannot see the shadows. Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. Believe. No pessimist ever discovered the secrets of the stars or sailed to an uncharted land or opened a new heaven to the human spirit. What I am looking for is not out there; it is in me. When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us. Be of good cheer. Do not think of todays failures, but of the success that may come tomorrow. You have set yourself a difficult task, but you will succeed if you  persevere, and  you will find a joy in overcoming obstacles. Never bend your head. Always hold it high. Look the world right in the eye. The Importance of Faith Faith is the strength by which a shattered world shall emerge into the light. I believe in the immortality of the soul because I have within me immortal longings. It gives me a deep, comforting sense that things seen are temporal and things unseen are eternal. About Ambition It is for us to pray not for tasks equal to our powers, but for powers equal to our tasks, to go forward with a great desire forever beating at the door of our hearts as we travel toward our distant goal. One can never consent to creep when one feels an impulse to soar. The Joy of Companionship Walking with a friend in the dark is better than walking alone in the light. Relationships are like Rome- difficult to start out, incredible during the prosperity of the golden age, and unbearable during the fall. Then, a new kingdom will come along and the whole process will repeat itself until you come across a kingdom like Egypt ... that  thrives  and continues to flourish. This kingdom will become your best friend, your soul mate and your love. Our Ability We can do anything we want if we stick to it long enough. I am only  one; but  still, I am one. I cannot do everything, but  still, I can do something. I will not refuse to do something I can do. I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble. When we do the best we can, we never know what miracle is wrought in our life or in the life of another. Thoughts on Life The best and most beautiful things in life cannot be seen, not touched, but are felt in the heart. We would never learn to be brave and patient if there were only joy in the world. What we have once enjoyed we can never lose. All that we love deeply becomes a part of us. Life is a succession of lessons which must be lived to be understood. Life is an exciting business, and most exciting when it is lived for others. Believe, when you are most unhappy, that there is something for you to do in the world. So long as you can sweeten anothers pain, life is not in vain. True happiness ... is not attained through self-gratification, but through fidelity to a worthy purpose. The Beauty of Hope Once I knew only darkness and stillness. My life was without past or future. But a little word from the fingers of another fell into my hand that clutched at emptiness and my heart leaped to the rapture of living. Although the world is full of suffering, it is full also of the overcoming of it. Alone we can do so little; together we can do so much. To keep our faces toward change, and behave like free spirits in the presence of fate, is strength undefeatable. The Challenges We Face The marvelous richness of human experience would lose something of rewarding joy if there were no limitations to overcome. The hilltop hour would not be half so wonderful if there were no dark valleys to traverse. Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved. I seldom think about my limitations, and they never make me sad. Perhaps there is just a touch of yearning at times; but it is vague, like a breeze among flowers. Self-pity is our worst enemy and if we yield to it, we can never do anything wise in the world. The most pathetic person in the world is someone who has sight but has no vision. Random Musings Our democracy is but a name. We vote. What does that mean? It means that we choose between two bodies of real- though not avowed- autocrats. We choose between Tweedledum and Tweedledee. People do not like to think. If one thinks, one must reach conclusions. Conclusions are not always pleasant. Science may have found a cure for most evils; but it has found no remedy for the worst of them all- the apathy of human beings. It is wonderful how much time good people spend fighting the devil. If they would only expend the same amount of energy loving their fellow men, the devil would die in his own tracks of ennui. Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring  adventure  or nothing. Knowledge is love and light and vision. Toleration is the greatest gift of mind; it requires the same effort of the brain that it takes to balance oneself on a bicycle.

Global Business in Emerging Regions Essay Example | Topics and Well Written Essays - 3500 words - 1

Global Business in Emerging Regions - Essay Example Furthermore, the objective of the essay is to: Understand the culture of Starbucks Understand the South Africa market potential The competitive analysis of Starbucks in South Africa Recommendation about the entry strategy mode of Starbucks in the emerging market Part A Company and Industry Analysis About Starbucks Company History Starbucks came to existence in the year 1971 in Seattle Pike Place market. It was formulated by three partners Jerry Baldwin, Zev Siegal, and Gordon Bowker. The small store of Starbucks offered the finest coffee beans of the world. It was named after the first mate Moby  Dick, with the logo enthused by the sea which features a  twin?tailed  siren  from  Greek  mythology (2Starbucks  Coffee  Company 2011). In the year 1982, Howard  Schultz joined Starbucks as the director of operations and marketing. Subsequently, Starbucks was fully owned by Schultz in the year 1987, and stared expanding the business quickly (Starbucks  Coffee  Company 2011). Today, Starbucks is one of the largest coffeehouses, which employs more than thousands of employees and has a strong customer base. In the modern era, Starbucks in order to satisfy its customers has expanded the digital offerings and business strategies to extend its brands reach. Moreover, Starbucks is one of Fortune magazine’s 100 Best Companies to Work For in 2012 and generated revenue of US$10,707 million (Cable News Network 2013). Organisational Culture The mission of Starbucks and the principles formed in the year 1990 are the basic foundations of the culture which is followed by Starbucks and its partners. The basic principles followed by Starbucks are to provide a better work environment and treat each individual with respect and dignity. To accept... Starbucks came into existence in the year 1971 in Seattle Pike Place market. It was formulated by three partners Jerry Baldwin, Zev Siegal, and Gordon Bowker. The small store of Starbucks offered the finest coffee beans in the world. It was named after the first mate Moby Dick, with the logo enthused by the sea which features a twin†tailed siren from Greek mythology (2Starbucks Coffee Company 2011). In the year 1982, Howard Schultz joined Starbucks as the director of operations and marketing. Subsequently, Starbucks was fully owned by Schultz in the year 1987, and stared expanding the business quickly (Starbucks Coffee Company 2011). Today, Starbucks is one of the largest coffeehouses, which employs more than thousands of employees and has a strong customer base. In the modern era, Starbucks, in order to satisfy its customers, has expanded the digital offerings and business strategies to extend its brands reach. Moreover, Starbucks is one of Fortune magazine’s 100 Best C ompanies to Work For in 2012 and generated revenue of US$10,707 million (Cable News Network 2013). The mission of Starbucks and the principles formed in the year 1990 are the basic foundations of the culture which is followed by Starbucks and its partners. The basic principles followed by Starbucks are to provide a better work environment and treat each individual with respect and dignity. To accept diversity and change along with enhancing and expanding the business throughout the world are key aims of Starbucks.

Napoleons Quest to Egypt Essay Example | Topics and Well Written Essays - 1750 words

Napoleons Quest to Egypt - Essay Example One of the greatest military commanders and a risk taking gambler; a workaholic genius and an impatient short term planner; a vicious skeptic who forgave his closest betrayers; a misogynist who could captivate men; Napoleon Bonaparte was all of these and more, the twice-emperor of France whose military endeavors and sheer personality ruled Europe in person for a decade, and in thought for a century. Napoleon was born in Ajaccio, Corsica, on August 15th 1769 to Carlo Buonaparte, a lawyer and political opportunist, and his wife, Marie-Letizia Bonaparte. The Buonaparte's were a rich family from the Corsican nobility, although when compared to the great aristocracies of France Napoleon's kin were poor and pretentious. A combination of Carlo's social climbing, Letizia's adultery with the Comte de Marbeuf - Corsica's French military governor - and Napoleon's own ability enabled him to enter the military academy at Brienne in 1779. He moved to the Parisian cole Royale Militaire in 1784 and graduated a year later as a second lieutenant in the Artillery. Spurred on by his father's death early in February 1785, the future emperor had completed in one year a course that often took three. Despite being posted on the French mainland, Napoleon was able to spend much of the next eight years in Corsica thanks to his ferocious letter writing and rule bending, as well as the effects of the French revolution and sheer good luck. There he played an active part in political and military matters, initially supporting the Corsican rebel Pasquale Paoli, a former patron of Carlo Buonaparte. Military promotion also followed, but Napoleon became opposed to Paoli and when civil war erupted in 1793 the Buonapartes fled to France, where they adopted the French version of their name: Bonaparte. Historians have frequently used the Corsican affair as a microcosm of Napoleon's career. Napoleon became a hero in 1795, defending the government from angry counter-revolutionary forces; Napoleon was promoted to high military office, a position with access to the political spine of France. Bonaparte quickly grew into one of the country's most respected military authorities - largely by never keeping his opinions to himself - and he married Josephine de Beauharnais (Cronin, 2006). After the events in his place, he wants to explore the east and want to conquer Egypt. Many Historians had interpreted Napoleon's quest to Egypt that he wants to follow the footsteps of Alexander the Great. The French attempt to apply influence over Egypt was because of economics, a political need to deteriorate Britain and the personal needs of General Napoleon Bonaparte, who saw the shadow of unemployment - and a loss of influence - threatening as his armies in Italy were nearing the end of their successful struggles against Austria. Having seen the benefits of Britain's profitable colonies, France's Directory listened to Bonaparte's idea to invade Egypt, drive out the ruling Mamelukes and put up a modern style of government friendly towards French ways. Napoleon's swift victory may have been due to the way he adapted to the rigours of warfare in the Near East. He faced a highly developed cavalry with little of his own, but by organizing his infantry into hollow squares which faced four directions, he could repel a charge from any side. This combined with his artillery enabled Napoleon to resist the Mameluke attacks (Brahmrosensweig, 2006). On

Essay on Camus’ The Stranger (The Outsider): Meursault’s Indifference

Meursault’s Indifference in The Stranger (The Outsider)  Ã‚   The language in The Stranger (The Outsider) is strikingly simple. The sentences are molded to fit their function. They state what Meursault, the narrator believes. More importantly, their structure conveys Meursault’s feelings. His feelings are a prominent focal point of the novel. With all of the varying emotions and feelings he has throughout the story, there is one general term that can be applied to them all: indifferent. Meursault delights in simple pleasures, but never fully indulges himself into any of his endeavors. He is always reserved, taciturn, lacking an abundance of emotion. The only passionate surge that emanates from his mind and body comes in the form of his encounter with the Chaplain in his cell. Monsieur Meursault speaks when he has something he feels he should say. Otherwise, he remains the receiver of other people's communications. It is this innocent reservedness that begins to build the image of him in the reader's mind. At first he may seem dull, unintelligible, even unfeeling; the reader is soon taken in by his casual persona however, and empathizes deeply with his plight by the end of the novel. Meursault perceives his world as extremely indifferent--he does not believe in God or seem to believe in anything higher than pure human existence, and pure human non-existence when death ends life. Meursault is himself indifferent to all of the things throughout his life, except when he is finally met by the specter of death. However, even this fear and anxiety ceases after he accosts the Chaplain. At the end of the novel this young Frenchman comes to realize his similarities to his universe. He feels things are almost "consummate", only a few ... ...will not come for the others in his world either. Meursault is fortunate enough to realize this while still living, for this foresight he triumphs. Conclusion The merging indifference. Meursault is a man whose life is hedged on a pervasive indifference. His Existentialist philosophy of the world is also a conception built on indifference. By the end of the novel Meursault is at peace with himself. He has finally come to a unity and understanding of the interwoven nature of his individuality and the existence of existence. Meursault's head will roll. His life snuffed out. A life complete. Ended. Actualized. All of this because he harbored no false hopes, no vain strivings, because he made a subtle covenant with the death that returns us all to the earth we were produced from. Works Cited: Camus, Albert. The Stranger. Everyman's Library: New York, 1993. Essay on Camus’ The Stranger (The Outsider): Meursault’s Indifference Meursault’s Indifference in The Stranger (The Outsider)  Ã‚   The language in The Stranger (The Outsider) is strikingly simple. The sentences are molded to fit their function. They state what Meursault, the narrator believes. More importantly, their structure conveys Meursault’s feelings. His feelings are a prominent focal point of the novel. With all of the varying emotions and feelings he has throughout the story, there is one general term that can be applied to them all: indifferent. Meursault delights in simple pleasures, but never fully indulges himself into any of his endeavors. He is always reserved, taciturn, lacking an abundance of emotion. The only passionate surge that emanates from his mind and body comes in the form of his encounter with the Chaplain in his cell. Monsieur Meursault speaks when he has something he feels he should say. Otherwise, he remains the receiver of other people's communications. It is this innocent reservedness that begins to build the image of him in the reader's mind. At first he may seem dull, unintelligible, even unfeeling; the reader is soon taken in by his casual persona however, and empathizes deeply with his plight by the end of the novel. Meursault perceives his world as extremely indifferent--he does not believe in God or seem to believe in anything higher than pure human existence, and pure human non-existence when death ends life. Meursault is himself indifferent to all of the things throughout his life, except when he is finally met by the specter of death. However, even this fear and anxiety ceases after he accosts the Chaplain. At the end of the novel this young Frenchman comes to realize his similarities to his universe. He feels things are almost "consummate", only a few ... ...will not come for the others in his world either. Meursault is fortunate enough to realize this while still living, for this foresight he triumphs. Conclusion The merging indifference. Meursault is a man whose life is hedged on a pervasive indifference. His Existentialist philosophy of the world is also a conception built on indifference. By the end of the novel Meursault is at peace with himself. He has finally come to a unity and understanding of the interwoven nature of his individuality and the existence of existence. Meursault's head will roll. His life snuffed out. A life complete. Ended. Actualized. All of this because he harbored no false hopes, no vain strivings, because he made a subtle covenant with the death that returns us all to the earth we were produced from. Works Cited: Camus, Albert. The Stranger. Everyman's Library: New York, 1993.

Paper Chromatography Lab Essay

Purpose: to separate the various photosynthetic pigments of Spinacia oleracea leaves. Materials: – methanol – water – filter paper – sand – test tube – 10 S. oleracea leaves – 2 wooden splints – mortar – pestle Method: First, 10 S. oleracea leaves were gathered. A piece of filter paper, a wooden splint, a mortar and pestle were also gathered. The leaves were placed inside the mortar, filling the mortar approximately half full. The leaves were then crushed with the pestle. Sand, water and methanol were added and then the leaves were crushed again. This was repeated until the leaves had reached the consistency of a soupy green paste. The leaf extract (soupy green paste) was strained, removing the fibrous spinach paste, which was placed into the garbage, and leaving the liquid leaf extract. The wooden splint was dipped into the leaf extract and then traced in a thin straight line onto the filter paper. The filter paper was allowed to dry for approximately 2 minutes. The next coat could not be applied until the paper was completely dry. The process was repeated 10 times, from dip, trace and drying. A test tube was gathered as well as methanol and a second wooden splint. The wooden splint was pi erced through the top of the filter paper and then the filter paper was placed into the empty test tube. It was measured how much methanol would be needed so that the tip of the filter paper was submerged but the extract line was not submerged. After measurement, the filter paper was removed from the test tube. The methanol was poured into the test tube up to the measured fill point. The filter paper was then carefully inserted so that it never touched the edges of the test tube. The test tube was carefully placed vertically into a test tube holder and allowed to absorb methanol for 45 minutes. After the 45 minutes were complete, the filter paper was then removed, measured as to how far pigments had travelled and left to dry. Observations: Calculations: Rf xanthophyll= distance pigment travelled distance to solvent front = 7 9.7 = 0.72 Rf chlorophyll a= distance pigment travelled distance to solvent front = 8.4 9.7 = 0.87 Rf chlorophyll b= distance pigment travelled distance to solvent front = 8.5 9.7 = 0.88 Rf carotene= distance pigment travelled distance to solvent front = 8.7 9.7 = 0.90 Discussion: 1. The Mortar and Pestle is used to break down the intramolecular bonds within the S. oleracea leaves. This helped break the molecule down into smaller molecules and individual atoms so that chloroplasts and their pigments were not buried inside the leaf and were  easily accessible. 2. Methanol is used to dissolve the pigments, as methanol is polar and so are the pigments. As we saw, the pigments stayed with the methanol in the liquid part of the mixture but everything else (cell walls, etc) floated to the top of the mixture, so we could easily remove it. 3. It is important that the filter paper did not touch the walls of the test tube because if touching the side walls, water would absorb from the sides as well as the bottom of the filter paper. If this were to happen, the flow of methanol up the filter paper would be disturbed, thus disturbing the flow and separation of the pigments. 4. It is very important that the leaf extract not be dissolved in the solvent because it would not travel upward the same. If the extract line were to be dissolved in the methanol, it would simply dissolve into the methanol, without actually having the chance to travel up the filter paper. With the extract line above the meniscus, the pigments’ only choice was to follow the path of the methanol. 5. Water would not be able to carry the pigments up the filter paper because it does not have the same physical properties as methanol. One of methanol’s unique features is that it dissolves compounds of very high polarity. While water will dissolve polar molecules, it would be unable to dissolve these pigments as well as methanol can. 6. According to my findings, chloroplast a is in the highest abundance in the leaf extract. This is known because of the very bright green colour of the pigment, as well as the expanse of chloroplast a on the filter paper. 7. Pigments separate rather than travel up the paper at the same rate due to their solubility. Pigments that are the most soluble in methanol will travel to the highest levels, almost as high as methanol itself, but pigments that are least soluble in methanol will stay lower down on the filter paper. The pigments will only travel far enough so that they are completely dissolved  from the methanol to the filter paper. Therefore, those pigments that are least soluble in methanol, take less time and space to dissolve from methanol so they stop travelling at an earlier stage that those that are most soluble with methanol. 8. The meaning of the Rf value is to help identify pigments. Each pigment holds an Rf value, which is used like a fingerprint. Although colour can be used to identify pigments, their Rf value is the true indication of which pigment is present. Conclusion: the various photosynthetic pigments in S. oleracea were separated using the chromatography technique.

Impact of Globalization on the World Economies Free Essay Example, 1250 words

There are very minute international financial activities in the world which will not get affected by the numerous changes in the U. S. economy. Hence, global outsourcing is no exception to this phenomenon. The present developments in the U. S. economy will definitely have great impacts on the outsourcing business. But there are two primary developments in the world economy. One of the major developments is actually in progress in the U. S. and is related to the unemployment problem. Since more and more people are looking towards the new government of Obama to restrict the outsourcing effect. But it must be remembered that the loss of a job is not primarily based on the outsourcing effect, rather it is dependent on attrition rate and job changes. Hence, the fact that the developed countries are losing jobs due to outsourcing to developing nations like China, India, and the Philippines is not exactly true. Another concurrent increase is the diminishing revenue margins of the compani es, which is again putting a lot of pressure on the management to find means to cut the costs and preserve the profit. We will write a custom essay sample on Impact of Globalization on the World Economies or any topic specifically for you Only $17.96 $11.86/page