Global Business in Emerging Regions Essay Example | Topics and Well Written Essays - 3500 words - 1

Global Business in Emerging Regions - Essay Example Furthermore, the objective of the essay is to: Understand the culture of Starbucks Understand the South Africa market potential The competitive analysis of Starbucks in South Africa Recommendation about the entry strategy mode of Starbucks in the emerging market Part A Company and Industry Analysis About Starbucks Company History Starbucks came to existence in the year 1971 in Seattle Pike Place market. It was formulated by three partners Jerry Baldwin, Zev Siegal, and Gordon Bowker. The small store of Starbucks offered the finest coffee beans of the world. It was named after the first mate Moby  Dick, with the logo enthused by the sea which features a  twin?tailed  siren  from  Greek  mythology (2Starbucks  Coffee  Company 2011). In the year 1982, Howard  Schultz joined Starbucks as the director of operations and marketing. Subsequently, Starbucks was fully owned by Schultz in the year 1987, and stared expanding the business quickly (Starbucks  Coffee  Company 2011). Today, Starbucks is one of the largest coffeehouses, which employs more than thousands of employees and has a strong customer base. In the modern era, Starbucks in order to satisfy its customers has expanded the digital offerings and business strategies to extend its brands reach. Moreover, Starbucks is one of Fortune magazine’s 100 Best Companies to Work For in 2012 and generated revenue of US$10,707 million (Cable News Network 2013). Organisational Culture The mission of Starbucks and the principles formed in the year 1990 are the basic foundations of the culture which is followed by Starbucks and its partners. The basic principles followed by Starbucks are to provide a better work environment and treat each individual with respect and dignity. To accept... Starbucks came into existence in the year 1971 in Seattle Pike Place market. It was formulated by three partners Jerry Baldwin, Zev Siegal, and Gordon Bowker. The small store of Starbucks offered the finest coffee beans in the world. It was named after the first mate Moby Dick, with the logo enthused by the sea which features a twin†tailed siren from Greek mythology (2Starbucks Coffee Company 2011). In the year 1982, Howard Schultz joined Starbucks as the director of operations and marketing. Subsequently, Starbucks was fully owned by Schultz in the year 1987, and stared expanding the business quickly (Starbucks Coffee Company 2011). Today, Starbucks is one of the largest coffeehouses, which employs more than thousands of employees and has a strong customer base. In the modern era, Starbucks, in order to satisfy its customers, has expanded the digital offerings and business strategies to extend its brands reach. Moreover, Starbucks is one of Fortune magazine’s 100 Best C ompanies to Work For in 2012 and generated revenue of US$10,707 million (Cable News Network 2013). The mission of Starbucks and the principles formed in the year 1990 are the basic foundations of the culture which is followed by Starbucks and its partners. The basic principles followed by Starbucks are to provide a better work environment and treat each individual with respect and dignity. To accept diversity and change along with enhancing and expanding the business throughout the world are key aims of Starbucks.